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Swipe to success: card payments can positively impact your restaurant business

For restaurants, switching to card payments over cash opens the door to numerous opportunities that go beyond just accommodating customer preferences. While cash was once the undisputed payment method, card and wallet payments are steadily becoming the standard, reshaping how businesses operate across the food industry.  

 

By leveraging the benefits of card payments, restaurants can enhance their operational efficiency, improve customer satisfaction, and generate increased revenue, all of which are critical components of business success: 

  • Increased sales - Clients are 63%* more likely to choose businesses offering their preferred payment methods (*source). They are also likely to spend more when using cards, as they are not constrained by the cash they have on hand. Larger average transaction sizes can directly influence a restaurant's revenue.
  • Reduced risk of theft – By minimizing cash handling, restaurants can lower the risk of theft, both by employees and external factors.
  • More efficient restaurant operations - Reduce the time spent on cash handling, counting, and depositing. This allows your staff to focus more on the quality of the customer service provided, which can improve service speed and customer satisfaction.
  • A larger customer base - Many customers prefer to use cards due to convenience, rewards, or simply habit. By accommodating these preferences, you can attract a broader customer base, including those who might bypass businesses that, unlike you, are cash-only.
  • An enhanced customer experience - Offer your customers the flexibility of paying by card. This can significantly enhance the dining experience: they wait less to pay for their orders, to find the right cash to cover tips and they feel more comfortable and safer to pay by card. They will be happier, and they are more likely to come by your restaurant more often.
  • A competitive advantage - Offering multiple payment options can differentiate your restaurant from those that do not. Customers are more likely to choose a restaurant that aligns with their payment preferences, providing a competitive edge.
  • Improved cash flow management - Card payments generally ensure quicker processing and settlement compared to cash, improving cash flow management. With predictable and timely transactions, restaurants can better manage their cash flow, supporting operational needs and growth plans.

Adding card payments may seem challenging at first, but it renders more benefits in the long-term and makes the switch worthwhile. With planning and proper training, the transition can be smoother and many times more profitable for the restaurant. 

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